To increase the on line sales, it is worth to use many tools that have appeared nowadays. The proof of the modern techniques cal be obtained thanks to many statistics and data. One of them is the B2B lead nurturing. This is the ratio between read by customers and sent messages. B2B lead nurturing can tell many things about the efficiency of sent mailings. On our website, You can read many useful informations regarding important things in on looking line marketing. We explain, how to use effective the programme Freshmail and how important can be the B2B lead nurturing. If You will have any questions, please contact us.